Jim Crawford, Executive Director
![]() | Retail industry veteran Jim Crawford serves as executive director of GREC. In Jim's unique history as an industry analyst and technology executive, he has worked with hundreds of retailers all around the globe. Widely respected as an industry expert and speaker, Jim has authored reports on topics ranging from next-generation store design to the use of RFID in the retail supply chain and spoken at virtually every major industry event. Prior to joining GREC as executive director, Jim has held positions at SAP, Intel, Retail Forward and Forrester Research.
Contact information: Jim Crawford, Executive Director email: jcrawford@globalretailexec.org phone: +1 503 334 3127 time zone: GMT -8, available 0800 to 1800 local time |
Melissa Fryback, Development Director
![]() | With 15 years experience in senior strategic marketing roles, Melissa Fryback serves as development director of GREC. An expert in experiential marketing and social networking, Melissa has created and led marketing campaigns and product launches across the non-profit, public and private sectors, receiving the American Marketing Association campaign award in 2005, and established herself as an leader in the green and sustainable building industry. A fluent Japanese speaker, Melissa is an expert in Asian consumer behavior and has led several projects in Asia including study tours and hospitality/retail events.
Contact information: Melissa Fryback, Development Director email: mfryback@globalretailexec.org phone: +1 971 238 1368 time zone: GMT -8, available 0800 to 1800 local time |




